Media Matters is a consultancy specializing in audio-visual legacy materials. We provide advice and analysis that apply the beneficial advances in modern technology to collection management. Media Matters has over a dozen years of expertise with media migration, and is dedicated to taking traditional migration strategies into the 21st century by research and development that is focused specifically on the needs of archives and the challenges of magnetic media. Working closely with the Library of Congress, the EU’s PrestoSpace consortium, and other international organizations, Media Matters is developing next-generation processes and standards for media preservation and migration. The expertise, experience and research of the Media Matters staff provided the impetus for the development of the System for the Automated Migration of Media Assets, or SAMMA; the world’s first automated system to preserve and migrate archival quality tape collections. For information on SAMMA please visit www.sammasystems.com.